Cannes Lions
OGILVYINTERACTIVE WORLDWIDE, Mumbai / TATA / 2002
Overview
Entries
Credits
Description
A user friendly and mood creating experience for the people that like adventure. Information about the SUV vehicles, functionalities that make life easier and goodies to boot.Objective: promote the brand and enhance the association of the Safari's association with adventure and ruggedness and the positioning of the Sumo as a BIG vehicle.Target audience: all vehicle owners, potential buyers as well as vehicle enthusiasts.
Similar Campaigns
12 items