Cannes Lions
MINDGRUVE, San Diego / U-T SAN DIEGO / 2013
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As Agency of Record to U-T San Diego, we transitioned San Diego’s largest news source from traditional newspaper to a multimedia powerhouse equipped to entice tech-savvy subscribers and drive traffic. Featuring bold design, highly visual content, and enhanced social media integration, the new UTSanDiego.com makes news consumption simple and socially engaging. With responsive design for tablets and an intuitive mobile site, UTSanDiego.com syncs with any device, allowing readers to supplement traditional subscriptions or go all-digital. Now a modern outlet primed for the digital age, UTSanDiego.com has jumped 40% in total visits, 23% in unique visits, and 32% in page views.
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