Hexos are mints. Mints that have been helping people talk for years.

The claim was always simple: if you lost your voice, we’ll bring it back.

After 20 years, we thought it was about time to go farther.

Our challenge: separate ourselves from other mints, connecting at a deeper level. Being ‘just’ a mint candy, we were trying to find an avenue to make our brand feel bigger.

As a leading brand with a clear promise, Hexos has probably given their voice back to every Indonesian that had one. Now it was time to go farther, even way beyond our product. We were able to reach others, and affect people’s lives in a more meaningful way, while creating something bigger than ourselves that was still strongly connected with our overall brand message.

Voice for All was introduced in April at Intercontinental Hotel, Jakarta. Thanks to institutions like Sehjira Foundation that collaborated during the development and multiple tests, we will be able to help thousands of people.

The launch is pretty recent, but people have started talking online already. Counting with the materials and video as tools now, the pr campaign will do this even bigger.

With Voice for All, Hexos is going a step farther, always working under its very same essence: giving a voice to those who needed one.