Cannes Lions
BRANDBASE, Amsterdam / SHELL / 2012
Overview
Entries
Credits
Execution
After creating the concept, the implementation of the looping was started, a real challenge. To reach this sensational result the construction of the looping went through different development phases; technique, speed and of course there was a big attention for safety in this implementation. The agency was responsible for the total production.
Outcome
Over 400,000 visitors saw the spectacular looping at the fair. In addition, we generated a massive exposure in national media. Even the evening news was reached.
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