The client's brief said: "We need to increase awareness for the launch of our new Motorola v70 phone. Can't you do something cheap but really viral?" The guidelines define "MOTO" as smart, fun and simple. The application had to follow these rules and at the same time make it worth while to pass it on to other people throughout the Asia-Pacific region.

We found the phone with its rotation feature quite cosmopolitan and sent it off around the world ...