Cannes Lions
WHY, Santiago / PROANIMAL / 2016
Overview
Entries
Credits
Description
In order to replace posters of "lost pet" for digital billboards, we created a site connected to these billboards where people could create their own “Lost pet” ad. Entering the address where the pet was lost, the system looks for the closest billboard to show the ad.
Execution
in partnership with Clear Channel, we put more than 40 digital billboards, in 5 regions and almost 11 communes in Santiago.
Outcome
we help to found 35 dogs.
U$100.000 in earned media.
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