Tam Viagens made a partnership with IG, one of Brazil’s major e-mail providers, to turn the vacation auto-reply e-mail into a new and viral media.

Tam Viagens made a partnership with IG, one of Brazil’s major e-mail providers, to turn the vacation auto-reply e-mail into a new and viral media. In the first 15 days we reached 90.000 users and sold 13.500 trips.

This was the first try to see if this initiative was valid to become something permanent. In the first 15 days we reached 90.000 users and sold 13.500 trips. Much more than we had expected.