The Electrolux sitelet was developed as part of an integrated marketing campaign of “A Well-Lived Home.” It encourages an organic exploration into and across the themes of “In My Kitchen,” “At My Table,” and “In My Home” - layering product details and features to convey the diversity of Electrolux’s offerings to US consumers. The sitelet uses elegant imagery to evoke an emotional connection with consumers who put care and attention into the style and design of their homes. This also helps convey the image of Electrolux as a premium brand that represents design excellence and which has a rich European heritage.