In Germany, Branded Entertainment on TV has to be labeled. Apart from this, product placements are forbidden on the state run TV channels. Not so in the web: Branded content is allowed without any special restriction. Therefore it is staggering, no one did branded content for vacuum cleaners in Germany before.

A man leaves its house in the morning. As soon as he closes the door the robot vacuum cleaner Kobold VR200 starts its routine. While cleaning the rooms, he gets observed by a little clumsy vintage toy robot that falls head over heels in love with the Kobold VR200.

A story of unrequited love begins: The toy robot starts following its heartthrob which turns out to be not that easy as the Kobold VR200 moves smoothly through the rooms, easily into every available corner and even underneath the furniture.

The perfectionist robot vacuum cleaner only focuses on his duty and rebuffs the poor little toy robot again and again. But the little robot remains determined and finally finds a happy end.

After the release, the love story was watched over 3 million times. And even the toughest salesmen fell in love with Vorwerk's most successful product launch ever.