Cannes Lions
MARCEL, Paris / VALEGE / 2013
Overview
Entries
Credits
Description
''Finally together'' claims this film on Valentine's day. Are we talking about people? Nope. We are talking about left breast and right breast, in order to promote the great Vallege push up bra. At the airport, a beautiful personified breast with tiny arms and legs is waiting for the landing of an airplane. He’s restless. Nervous. When left breast finally appears they both run in slow motion on a very slow and sexy music to be… finally together.
Execution
This is a 3D animated film. The modeling and animation are made with 3DSMAX, the
rendering with V-Ray. The compositing and finishing with After Effects.
The main challenge was to find the cartoon type of animation for the characters. After
several tests, we ended up with the final result : A very 'snappy', very 'pose to pose'
animation. This kind of animation gives simple and innocent result which goes perfectly
with the topic. The directors's Art Direction followed the same aim of fantasy, innocence
and humour.
The desired effect was to stay in the amusing wink, make the viewers feel the
'bouncing boobs' effect, without being vulgar. We manage to do that playing with
powdered, feminine texture but realistic so that the effect works and we recognize
immediately that we were dealing with a personalized pair of breast. We wanted the
scenery looked like little drafts where our 'characters' played. The textures were also
created at the draft size in order to push the miniature-scenery feeling : Thick carpet in
the airport, Mountain of wool, the airplane is a toy, chess pawn instead of bollards.