Cannes Lions

VALEGE FRANCE

MARCEL, Paris / VALEGE / 2013

Case Film
Case Film
Case Film

Overview

Entries

Credits

Overview

Description

''Finally together'' claims this film on Valentine's day. Are we talking about people? Nope. We are talking about left breast and right breast, in order to promote the great Vallege push up bra. At the airport, a beautiful personified breast with tiny arms and legs is waiting for the landing of an airplane. He’s restless. Nervous. When left breast finally appears they both run in slow motion on a very slow and sexy music to be… finally together.

Execution

This is a 3D animated film. The modeling and animation are made with 3DSMAX, the

rendering with V-Ray. The compositing and finishing with After Effects.

The main challenge was to find the cartoon type of animation for the characters. After

several tests, we ended up with the final result : A very 'snappy', very 'pose to pose'

animation. This kind of animation gives simple and innocent result which goes perfectly

with the topic. The directors's Art Direction followed the same aim of fantasy, innocence

and humour.

The desired effect was to stay in the amusing wink, make the viewers feel the

'bouncing boobs' effect, without being vulgar. We manage to do that playing with

powdered, feminine texture but realistic so that the effect works and we recognize

immediately that we were dealing with a personalized pair of breast. We wanted the

scenery looked like little drafts where our 'characters' played. The textures were also

created at the draft size in order to push the miniature-scenery feeling : Thick carpet in

the airport, Mountain of wool, the airplane is a toy, chess pawn instead of bollards.

Similar Campaigns

7 items

VALEGE

MARCEL, Paris

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2013, VALEGE

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