The interactive film shows a young man and a young woman sitting side-by-side at a movie theater. There’s romantic tension between them, but none has the courage to make a move. The audience is reminded that Valentine’s Day is coming around, and invited to help them by clapping and cheering. The louder they clap and cheer, the closer they get, until they kiss romantically. There are four possible outcomes for the story, depending on how loud and how consistent is the clapping.Microphones in the theater capture the clapping noise, which is fed into a Flash application. If the audience refuses to clap and cheer, they don’t kiss, and look at each other frustrated. If the audience start clapping low then raises the level, she gently caresses and then kisses him. If the audience starts clapping high then loses steam, he steals a kiss from her. If the audience claps and cheer high all the time they kiss romantically, the best outcome of all.During the clapping the couple’s body language varies according to clapping level. Film was shown at movie theaters in Brazil, before the main feature, in the weekend before Valentine’s Day, as part of an action to engage consumers with the Nivea brand for the shopping season. The film mood is set to the tone of Nivea’s “Beauty is…” campaign, which associates beauty with inner feelings.