Cannes Lions

VALVOLINE MAXLIFE

LOWE, New York / THE VALVOLINE COMPANY / 2003

Film

Overview

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Overview

Description

Valvoline MaxLife is the oil that can extend the life of a high-mileage car. To demonstrate and symbolise this, a father teaches his son the right way to care for his car. Because after all, he will inherit it -- even if his son is 15 months old.

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