If you’re wearing white clothes while you eat, you are probably going to get them stained. But what if there was a way to eat what we like without staining white clothes? To show that this is possible, we developed a line of sauces totally white in partnership with researchers of UNICAMP, best university of Latin America. A white ketchup and a white mustard 100% edible. So we got rid of stains before they even happened.

This project started to be thought six months ago in partnership with researchers of UNICAMP, the best university of Latin America. During months of studies and research, were made between 15 to 20 attempts to achieve at the desired taste and color. The biggest difficulty was putting together this two items and achieve a product 100% edible and totally white at the same time. After the researchers got the taste 100 bottles of each (ketchup and mustard) were made, sent to a group of gastronomy influencers, special consumer and distributed in restaurants in São Paulo.

In Brazil people don’t believe that a stain removal is necessary in their houses. But the different approach of this campaign directly influenced the results. In the month of the campaign Vanish had record of Market Share: 70%. 10% more compared to last year.People actually proved that there is no secret to gets rid of stains in white clothes, you only need use Vanish white.