Parka Relay Movie and Street Map link representative towns throughout Tokyo by having residents remove a UNIQLO parka and “pass it” to someone in the next town. Street Map shows the actual shooting locations of GPS-tagged snapshots. And all 1000 Street Snaps are printed in TOKYO FASHION with UNIQLO magazine, available in bookshops throughout Japan.

Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores. In fact, these 1000 snapshots generated a parka sensation that’s reaching from Tokyo across the nation. This effective promotional campaign more than doubled our parka sales over the last year.