Cannes Lions
TBWA\PALING WALTERS, London / GLAXO SMITH-KLINE / 2016
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The video is an animated infographic that presents the strongest reasons for choosing Varilrix as a vaccine against chickenpox. The animation of a salmon pink triangle (a key logo element) takes us on a lively but straight-talking journey through different elements of the vaccine’s benefits, in terms of results gained, safety facts and practical use. Everything is infused with child-like charm and playfulness to reflect the focus of the film on helping to protect children’s future from chickenpox.
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