FootballCracks, a reality show which searches for talent among men 18-22. Fully financed by global advertisers. Top celebrities Zidane and Francescoli are the mentors. Castings all over the world (China-USA-LATAM-Ghana-Spain) brought 18 contestants (11 countries) to the Academy. Their goal was to win the contest and become a player with a top European team.

Branded integration:For MAHOU we created the bracelet of the captain, chosen weekly, based on the values of the brand.For LIGA BBVA we took the aspirational ideal of playing in that league, and we were present in all world territories where the brand wanted to be.For SEUR we created the SEUR BOX where the contestants (isolated in the academy) received news from home.For PAF (online betting) we created the SUPPORTIVE CHALLENGE. People betted and donated the award to a social cause.

-116 million TV viewers in 23 countries.-5 million unique web users (in just 3 months of campaign).-Web access from 141 countries.-79 million view coverage (equivalent to 2,000 groups of men 18-30).-60,163 fans in Facebook (and equal presence in twitter, hi5, tuenti…).-#1 YouTube channel in the world + 7 other laureates.-Street marketing action with brands during casting period with 50,000 participants in 21 cities from 13 countries.-Participants of 24 nationalities.-All brands increased their awareness over 50% from previous situation.