For this particular execution, we decided to literally show one of the amazing things that skin does for you in your life: it connects you to the world. Creatively, we came up with the idea of using Braille language to remind everyone that skin is really amazing, in that it allows blind people to read and to communicate. A thought provoking approach to make everyone stop and think about their skin. The objective of this piece of work was not so much to sell any particular product, but rather to make people understand the amazing nature of skin and land our positioning in a powerful way.

This campaign ran through 20,000pcs of Zocards, POP in major supermarkets/pharmacies and myriad of ‘touch-points’ throughout the city. The effect: a word of mouth and PR buzz for a very small outlay, successfully refreshing the 'Skin is Amazing' message