Over recent years, something fundamental has shifted in Australian society: men have become far more interested in their image. But while superficiality engulfs the world around them, there’s still a real desire to be authentic.VB has always been an honest and genuine brand – it’s the REAL beer. And for guys who have strayed too far from their real selves, VB’s the perfect way back to reality, as we ask men to take an honest look at themselves or their mates and pose the question; “Have I or they gone too far?”.