The objective of this campaign was to position Chevrolet’s new launch, the Vectra GT, as a bold, rebellious car.

A landmark partnership was formed in order to reach the bold consumers, who are rebellious and like sports cars. Chevrolet joined forces with a famous beverage manufacturer to launch its own energy drink. This energy drink served as product-teaser to prepare the market for the launch of the Vectra-GT. Actions in bars, restaurant and parties distributed the energy drink creating a buzz and major curiosity about the launch of the car.