The situation is characterized by a surge in online gaming, accompanied by concerns regarding child safety due to the prevalence of microtransactions and in-game purchases. Recognizing the need to address these challenges, GeracaoVegas.com was developed in collaboration with key stakeholders to provide parents worldwide with accessible resources and expert guidance. The brief emphasized the creation of a platform to empower parents with the knowledge and tools necessary to navigate the complexities of online gaming safely. The primary objective was to protect children from potential risks associated with paid content in video games, thereby fostering a safer digital environment for families worldwide.

The creative idea behind GeracaoVegas.com is to offer a comprehensive platform that addresses the challenges of child safety in the digital age, particularly in online gaming. Through a multifaceted approach, the platform provides informative resources, expert guidance from psychologist Dr. Luiza Brandao, and engaging content such as short films and AI-generated images. Additionally, the platform features a test that allows parents to assess whether their children may be spending too much time gaming. By combining informative content with innovative features like the test, GeracaoVegas.com aims to empower parents with the knowledge and tools they need to protect their children from the potential risks of excessive gaming, fostering a safer and more informed digital environment for families.

Leveraging insights from the burgeoning growth of the gaming market, the platform tailors its content to address evolving parental concerns in this dynamic landscape. Targeting parents and relevant stakeholders such as gaming companies, GeracaoVegas.com adopts a multifaceted approach. This includes short videos by Dr. Luiza Brandao and an impactful short film, strategically designed to resonate with audiences amidst the rising prominence of online gaming. Through partnerships with traditional media and digital platforms, the platform maximizes its reach. The call to action encourages parents to leverage GeracaoVegas.com's resources and guidance, empowering them to safeguard their children from the risks associated with paid content in video games. This holistic strategy not only addresses the challenges of a growing gaming market but also fosters a safer digital environment for children through proactive parental involvement.

With the proliferation of news about children spending their families' savings on electronic games, concerns about safety and exposure to inappropriate content for children have become increasingly prevalent. In collaboration with Dr. Luiza Brandão, an expert in child and adolescent behavior, and the Regional Psychology Council of São Paulo, we have developed Vegas Generation, a platform aimed at guiding parents and caregivers in identifying problematic use of electronic games by their children. In addition to the platform, we have launched a visually impactful campaign using artificial intelligence-generated images at various locations in the city, and we have also addressed the issue in nationally prominent media outlets, seeking to shed light on this invisible problem, promote enlightening discussions, and most importantly, guide and assist parents.

GeracaoVegas.com campaign delivered a significant business impact, evident in heightened response rates and increased engagement with the platform's resources. This engagement led to notable shifts in parental behavior, with many actively utilizing the platform to protect their children from online gaming risks. This proactive response not only enhanced brand perception but also solidified GeracaoVegas.com as a trusted authority in child safety within the gaming community. Consequently, this fostered long-term consumer trust and loyalty, bolstering the platform's brand equity and credibility.