Cannes Lions

VEGETARIAN RESTAURANT

WIRZ/BBDO, Zurich / HILTL / 2005

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A hunter sneaking through the woods spots a rabbit eating a carrot. He runs towards the rabbit and fires – but in the air. He proudly presents his trophies – the carrots. Super: "Passionate Vegetarian?" Then a duck he accidentally hit, crashes nearby. Hiltl. Vegetarian Restaurant.

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