Cannes Lions
CP+B, Boulder / VELVEETA SHELLS AND CHEESE / 2015
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Velveeta Shells and Cheese is one of a kind. It’s cheesy, melty and delicious. People will go out of their way for a bowl of it. Including a pair of trail-hardened prospectors who, having finally stumbled upon that one big score of Liquid Gold, are not too keen on sharing. In fact, they’re overprotective to the point of paranoid.