Cannes Lions
BERNTZON BYLUND, Stockholm / KIA MOTORS / 2010
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A man is walking through sand dunes towards his destination.Short glimpses of a car in motion.A couple is struggling to climb a mountain to reach their goal.Short glimpses of details of a car.
A decisive woman walks persistently along a dusty road.A car is parked in the distance and we see all four persons walking towards the same point...The four persons gather in position in front of the car.Super: "World premiere for the new Kia Venga."
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