Carbon monoxide detectors are expensive. That is why we created a solution affordable for everyone. Thanks to Pepco, Lewiatan and Zlote Tarasy we turned 28,850,000 leaflets into “vent inspection ads”. We have added simple information to their printed ads: “If you place a piece of paper against a properly working vent inlet, it will stick. If it doesn’t, the vent is blocked and you have to call for help”.

“Vent inspection ads” instructed Poles to put the leaflet to the vent, in order to keep their family safe. This simple hack was used in many Polish homes and gave the families a peace of mind.

We turned 28,850,000 leaflets into “vent inspection ads”. We have added a short information to direct advertising of the biggest Polish retailers’: “If you place a piece of paper against a properly working vent inlet, it will stick. If it doesn’t, the vent is blocked and you have to call for help”.

We convinced our clients to turn millions of their leaflets into vent-inspection ads. An ordinary sheet of paper has become a simple technology, saving lives all over Poland.

We distributed 28,850,000 vent-inspection ads in 3,500 stores.