Cannes Lions
SEPIA, Santiago / VENTISQUERO WINERY / 2005
Overview
Entries
Credits
Description
We came up with a simple but very creative campaign. We sent out a leaf in a box. This direct mail was hand-delivered within a four hour period, to ensure that the leaf was received fresh.
Outcome
This campaign was very successful, because all who received the leaf got to know the new Ventisquero Grey. Then they recommended this wine in magazines, newspapers, on radio, Internet and on TV.