We began with the simple claim that the Versa Sedan has the most space per dollar than any car. But the Versa Sedan offers more than just space - it's a more complete package per dollar than any car in America. The 'Most "X" Per Dollar' campaign highlights these claims by demonstrating that the Versa has the most space, headroom, leg room, trunkroom, and technology per dollar of any car in America. The campaign was designed to make people aware of what the Versa Sedan had to offer.

We teased consumers with the E-newsletter where the Versa Sedan was revealed in April. Then came the shiny, bold image of the Sedan on OOH billboards nationwide, including Times Square. Then we rolled out the Print, TV, and Digital components like: the Facebook page, Versa Roadtrip, and the iAd, with its 'first-of' creative technology.

Just 1 month into the campaign, the Versa sedan led the entry segment with sales up 68%, outselling competitors’ combined sedan and hatch totals. In the following months, Versa set monthly volume records. Our Facebook fans totalled 57,000 – a 2,700% increase from our pre-campaign number. More than 17,000 people designed their own Versa Road Trips, spending an average of 26 minutes engaging with the content. The Versa microsite recorded the highest traffic volume of any Nissan microsite over the past 3 years. By the end of the campaign, shopping intentions had jumped nearly 20%, while Versa closed out 2011 with an all-time volume record.