At IKEA, a bed can be a couch. The idea was to show the versatility of IKEA

with simple yet visually striking forms that read the name of two different

products from two different angles. They are the same – but they are two.

One product. Two ways of using it.

For IKEA products and communication, naturalness is key. Although for the

idea ""Versatile Words"" we pushed the boundaries regarding color. The design of the letters is clean so the viewer can focus on discovering the two different words and forms of use of the product. And in oder to create another

dimension and push the limits of perspective, 3D modelling was used.

The "Versatile Words" were received very well. And showed once again that

IKEA goes creative ways in promoting their creative products.