Cannes Lions
DDB DM9JAYMESYFU, Makati City / MOTOITALIA PHILIPPINES / 2010
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Freedom fighters like JFK, Ronald Reagan, Martin Luther King & Ninoy Aquino (a slain Filipino senator who was the leader of the opposition against dictator Ferdinand Marcos and his Martial Law) all struggled to promote liberty for their respective causes.
We align our brand with these iconic personalities and encourage riders to embrace their own freedom.
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