"TRAVELLING COMES NATURALLY "is the payoff of the countryside that frames an Alpine valley by focusing on the concept that best represents the collaboration between DB (Deutsche Bahn) and ÖBB (Österreichische Bundesbahnen) or the journey lived naturally but with all the comfort.

Testimonial advertising subjects are, in fact, a brown bear and a family of deer and fawns.

The new campaign reflects the green soul of DB and ÖBB. For years, in fact, one of the main objectives is to give to the travelers a memorable experience of relaxation and eco sustainability.

The creative idea was born in a brainstorming session between the client and all the working group, traveling on a DB train.