This campaign was carried out in the summer, so a promotion gift fan was the perfect medium to use for this campaign.

Fans with the images of an old man and an overweight man who were happy to reclaim their manhood were designed.They served not only as a useful promotion gift but also as humorous ads.

With this campaign along with rigorous marketing, Viagra maintained its #1 status in the market, a 42.8% market share.Despite the recession in Korea, the sales profit of Viagra exceedes that of its rival company by 35%.