Twitpoker - A poker game in which five of the best twitters of Colombia played the first ever poker game where instead of money, players bet their followers. Using twit-cams we live-streamed each player´s card game, this way their followers could simultaneously help them play each hand. The winner would add more than 180,000 followers to his Twitter account, and one lucky follower would win an all expense paid trip to Las Vegas.

1,524,627 impressions of @galeonviajes on Twitter in a single day. More than 12,000 people watched the live broadcast. A captive audience of 221,474 people in less than 2 hours. Viajes Galeón's Twitter account ballooned by 1,467%.We were able to position @galeonviajes and #twitpoker as Trend Topic the same day that president Obama and pop diva Shakira were leading Twitter´s conversation during this year's Summit of the Americas.