Cannes Lions
LAPIZ, Chicago / KELLOGG'S / 2014
Overview
Entries
Credits
Description
Cheez-it is a golden little cracker made with 100% real cheese, and cheese flavor is exactly what our target is looking for. So, we needed decided to create a mystery and secret formula based on the intense cheese experience Cheez-It brings you in each cracker. However, we decided not to keep our formula a confidential, but share it with our consumers by radio.
Similar Campaigns
12 items