JVC is a high technology company with Internet "surfers" as the target. A camera with hard disc can not be understood without a computer, so this is the best way to meet the target - men and women 25-45 years old, who work in a city environment and are daily computer users. People who feel comfortable with technology and try to be on the forefront of new products and innovation in this field. They look for quality products. Price is somewhat important, but they are not impulse buyers.To launch the new EVERIO series G and rapidly generate sales.