Avaya GlobalConnect was launching the RealPresence™Experience (RPX) video conferencing series in India, ahigh end solution aimed at redefining the videoconferencing experience

We wanted the potential customers to realise what they were missing without this advanced series of video conferencing solutions. To achieve this, we sent them a specially crafted Half Coffee Mug, which also invited them for a visit to the Demo Centre and get a complete experience of Avaya Polycom RealPresence™.

More than 5.5% responded. 27.2% of the respondents are likely to convert. Estimated business is worth approx 3,000,000 US Dollar(s).With the success of first batch of mailing, three more rounds of mailing are scheduled.