Cannes Lions

VIDEO CONTENT SERVICE

LBi, London / ITN SOURCE / 2007

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ITN Source is the world's leading provider of professional video content. It has an unrivalled collection of over 750,000 hours of footage.

ITN Source hired LBi to help expand its business to new geographical markets and market sectors via its website. The target audience ranges from individual customers requiring specific footage clips to small creative agencies, international broadcasters and everything in between.LBi developed a rich, flexible and engaging website design that met ITN’s requirements and moved the potential audience beyond the traditional research audience, towards a creative and eventually commercial marketplace.

The site has been a great success.

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