Cannes Lions
BBDO NEW YORK, New York / FOOT LOCKER / 2017
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In this spot for Foot Locker’s annual Week of Greatness promotion, a young fan runs into his favorite basketball player, Kyrie Irving, at the mall. He shows Kyrie that he’s currently playing as him in a basketball video game on his phone. Kyrie shocks him by showing that he’s also playing a game where the main character is a digitized version of the kid himself.
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