Cannes Lions

VIDEO GAME

DROGA5, New York / ACTIVISION / 2009

Film
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OVERVIEW

Description

Guitar Hero is a social videogame that’s played and beloved by millions of people around the world. So we produced a film in which it appears that a Guitar Hero fan has made his own homage to the game, by “playing” it on a bike. We make this film for hardcore fans to enjoy, discuss and perhaps even inspire them to make their own creative homage to Guitar Hero.

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