On February 2013 the localized YouTube site was launched in Finland. The Finnish mobile operator DNA was one of the first advertisers to be featured on the new site.

The Challenge: How to take the most out of a banner on one site for one day?

We created a YouTube video lottery. We directed people from the banner to a site that had embedded 1000 videos. One 4G Cell Phone was hidden in one of the videos. People were given 3 tries to find the video with the phone. After that the videos shuffled and they could try again.

The Campaign had two elements: The banner on YouTube and a onepager with 1000 videos embedded. The campaign utilized the heavy traffic that the first days of localized YouTube generated and directed them to a site that was engaging and addictive. The site generated lots of shares and likes and generated more visitors.

For one day the VIdeo Lottery was creating huge buzz on the web.

The campaign lasted one day, 24 hours. The results were amazing.

17 000 visitors. The videos were viewed 400,000 times.

On average on visitor viewed 25 videos per visit. 3,6 % of the visitors lead to conversion (sent their contacts for more information about 4G).

The banner on YouTube worked equally well. The CTR of the banner was 3,0