3 Space is a dynamic data-capture microsite for video mobile from Hutchison 3G. 3rd generation mobiles are based in motion graphics and moving images. Motion is key in this microsite too as a metaphor.

3 Space revolutionises what is usually the mundane task of completing a registration form. By inputting their information 3 Space is personalised with sound and graphics appropriate to the users’ responses. Once their information has been entered they can press the 3 key on their keyboard, which brings their 3 Space to life and sends their registration details.Each user Space is uniquely created based on their responses from a database that contains predictive, free form and keyword data and attempts to produce the most aesthetic scene without manual intervention. Their Space is also contained in a database to help us qualify prospects and target them accordingly with relevant direct marketing.