Cannes Lions
PLAN.NET, Hamburg / SANYO / 2009
Overview
Entries
Credits
Execution
The creative solution: A screensaver that, in connection with a webcam, identifies persons who are trying to access your computer illegally. The screensaver makes pictures of the delinquents, runs animated functions that identifies them and saves the pictures in a folder on your computer. It could be downloaded on the company’s website, sent around via email and than easily be installed on your pc.
Outcome
The screensaver became very popular among all business partners, friends and colleagues. From there it spread further via email to their friends and business partners also. From sales and profit point of view, we don’t have any relevant numbers yet.
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