Cannes Lions
PLAN.NET, Hamburg / SANYO / 2009
Awards:
Overview
Entries
Credits
Execution
The creative solution: A screensaver that, in connection with a webcam, identifies persons who are trying to access your computer illegally. The screensaver makes pictures of the delinquents, runs animated actions that unmasks them and saves the pictures in a folder on your computer. It could easily be downloaded on the company’s website, send around via email and than easily be installed on your pc.
Outcome
The screensaver became very popular among all business partners, friends and colleagues. From there it spread further via email to their friends and business partners also. From sales and profit point of view, we don’t have any relevant numbers yet.
Similar Campaigns
12 items