Cannes Lions

VIENNA AUTOSHOW

UNIQUE, Vienna / REED MESSEN WIEN / 2006

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A lady is masquerading herself as a man to get access to the car exhibition Vienna Autoshow: therefore she is putting on men's clothing:men's underwear,and so on.. At last she's trying to form a moustache under her nose with her long blond hair.- Chart with information about the V.A. -perspective out of a ticketcounter. The lady wants to buy a ticket-with a fake moustache in her face.Background:break up with the cliche "cars and car exhibitions are for men only" in a provocative way.Aim: To encourage women to visit the V. A.

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