Cannes Lions

VIENNA TOURIST BOARD

JUNG von MATT, Vienna / VIENNA TOURIST BOARD / 2012

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The solution: Waltz Hero – a dance game following the example of Guitar-Hero. A mobile ballroom with an interactive LED floor on which the correct waltzing steps are set. A laser-based tracking system checks the exactness of the dancing steps. The more accurate the steps, the higher the score. The couples with the highest score won a trip to Vienna.

Outcome

The result: 3 Waltz Hero actions in Barcelona, Salzburg and Zurich6.246 dancers2.78m eye-contactsMedia coverage in Austria, Switzerland and SpainYouTube, photo- and video-contest, postings in blogs, Twitter and Facebook

Similar Campaigns

12 items

Belly

JUNG VON MATT DONAU, Vienna

Belly

2023, VIENNA TOURIST BOARD

(opens in a new tab)