Cannes Lions
JUNG von MATT, Vienna / VIENNA TOURIST BOARD / 2012
Overview
Entries
Credits
Execution
The solution: Waltz Hero – a dance game following the example of Guitar-Hero. A mobile ballroom with an interactive LED floor on which the correct waltzing steps are set. A laser-based tracking system checks the exactness of the dancing steps. The more accurate the steps, the higher the score. The couples with the highest score won a trip to Vienna.
Outcome
The result: 3 Waltz Hero actions in Barcelona, Salzburg and Zurich6.246 dancers2.78m eye-contactsMedia coverage in Austria, Switzerland and SpainYouTube, photo- and video-contest, postings in blogs, Twitter and Facebook