Football is Thailand’s most-watched sport. Thus, we came up with the idea of The World’s Longest Football match (football being Thailand’s favourite sport) for the branded content. Thais from all walks of life were recruited for both the Viera Football Marathon and Viera TV Viewing Marathon through virals, posters, live stunts and websites.

This led to a collaborative partnership with TV channel (TTV). We took over TTV for 72 hours and broadcasted the Viera Football Marathon LIVE to all 63 million Thais as well as the contenders for Viera TV Viewing Marathon.

A specially construcyed hall was set up for VIERA TV Viewing marathon attempt. CCTV was installed to show the LIVE conditions of the VIERA contenders and this was also broadcast on TV.

Over 2,000 players joined the longest football match. Over 50,000 enthusiasts applied but only 20 were qualified as official VIERA TV contenders. 45 Million people witnessed the attempt on TV.

A total of 7 people managed to break the record together and proved to Thailand that the Viera Eyecare Technology is effective. For the first time, Thais became interested in the new technology of a brand. Viera sales rose 250%, breaking all Panasonic Thailand’s sales record in the process.