While competitors accept off-the-shelf solutions, we pushed the boundaries of quality by developing native apps for iOS and Android. The app built upon the work we did for Virgin America’s website redesign in 2014. We took no shortcuts since we know that native apps makes the experience faster and more delightful – qualities that Virgin America’s customers have come to expect from their digital channels. We aimed to create an app that felt playful and extended the experience of their new website.

In continuation with the website, VirginAmerica.com the app allows users to flow through a step-by-step, intuitive, process that is faster than that of any other airline. Messaging, campaigns, and deals enhance instead of hinder the booking process, so marketing feels relevant and utilitarian. The app's style and tone—cheeky and flat, with avatars and iconography—deliver on Virgin’s brand and connect with users beyond established digital boundaries. The app took 13 months to design and develop.

The new app we created is:

Ultra-fast. Users can find and book a flight in less than 60 seconds.

Personalized at every turn. Preferences get stored for a user’s seating and cabin class, not just for passengers, but also for their travel companions.

Location-aware. The app senses where you are in your journey and seamlessly shifts modes from check-in to boarding.

Fun. Animated boarding passes get fliers excited about their destination and a novel Spotify integration lets you rock out to city-themed playlists at 35,000 feet.