The campaign’s objective was to increase brand preference and awareness at the key time for travel purchasing, and to confirm Virgin Atlantic’s stability in a volatile market. Designed to appeal to audiences across Economy, Premium Economy and Upper Class, Love At First Flight spearheads the wider 25th anniversary campaign. By recreating the first day Virgin Atlantic flew, the goal was to remind audiences of the difference the airline made at launch. Shot with a modern bent on a fondly remembered period, it demonstrates how the adventurous, sexy and spirited Virgin attitude is just as true now as it was at the inaugural flight - pronounced positively with the message ‘Still Red Hot’.