With the 'Big Bundle' campaign, each package is compared with a type of car, so what better way was there to get customers interacting and understanding the packages than to race each of them! Working alongside the team at ITV, a game was devised that allowed players to browse and select their 'Bundle car' to race against the clock, tapping furiously to get their place on the leaderboard! Working closely with the ITV team was essential as the game was a first for the ad-sync format. The game was responsive across both Tablet and Mobile, iOS and Android devices.

The game was a great success with over 43,000 people playing the game over 3, 3 minute ad breaks during the 2 hour show. That means a massive 75% of people that were using the app, engaged with and played the game. This was the first game to be built for the ITV ad-sync format but the highest performing ITV ad sync ever!