Cannes Lions
BATES DAVID ENTERPRISE, Mumbai / VIRGIN / 2008
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A boy on a bike is caught jumping a signal. The cop demands a fine but the boy is broke. He calls his ‘Papa’ and hands the phone over. To the cops surprise the father tells him to throw his son in jail. The cop starts to plead on the boy’s behalf, but the unrelenting father hangs up. Left with no choice, the cop lets him go. A voice kicks in - ‘When life throws up a problem, think a little differently’. The film ends with the boy and a friend near their bike guffawing, as he says “Thanks Papa".
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