Virgin Mobile wanted to spread the word of Wireless Number Portability coming to Canada. For the first time in this country mobile numbers could finally move carriers. To communicate these key points in an informative and memorable way, a microsite was created that told a story of captive numbers. With humorous and playful news style vignettes the numbers expressed their angst and longing to be free. Animation and dynamic sound production brought this idea to life. The tone is fun, whimsy and wacky and right on Virgin Mobile branding.