Cannes Lions
BEATTIE McGUINNESS BUNGAY, London / VIRGIN / 2012
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In order to launch the Virgin Money bank and their philosophy in the most inspiring, alluring and positive way possible by dramatizing the positive Virgin mindset that believes that any business can be made better, we created an emotional, epic campaign that sits above the usual banking white noise and celebrates Virgin’s 40 years of expertise coming to fruition where it is most needed: right now, reinvigorating high street banking.
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